tag:blogger.com,1999:blog-12379269Wed, 20 Aug 2008 11:42:42 +0000http://brandeblog.brandemix.com/noreply@blogger.com (JODY)Blogger196125tag:blogger.com,1999:blog-12379269.post-3542075305873745855Mon, 11 Aug 2008 14:18:00 +00002008-08-17T06:15:28.091-07:00BRANDEMiXout of home advertisingIf you were enjoying this beautiful beach weekend with me, you may have seen the cloud formation in the sky that spelled GEICO.COM and gone "OOH". OOH is an acronym for Out of Home- the classification of advertising so called because, unlike print or tv, it reaches the consumers when they are out of their homes. According to the NY Times last Friday, Madison Avenue is having an out-of-home http://brandeblog.brandemix.com/2008/08/on-beach-and-out-of-home.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-641510021435453055Sun, 10 Aug 2008 18:59:00 +00002008-08-20T04:23:08.947-07:00BrandingBRANDEMiXChaChaIt was Friday night, and as I was in the restaurant, across from my husband, I was texting my love to ChaCha. No, not the dance, but a free web-based, mobile text messaging answering service that has become my favorite thing. So favorite that I might even consider paying for it if I had to. Because, unlike with Twitter, almost like with Scrabulous before they shut it down, and definitely like myhttp://brandeblog.brandemix.com/2008/08/i-love-you-chacha.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-8777419778209728497Sat, 02 Aug 2008 18:21:00 +00002008-08-20T04:41:52.062-07:00social networkingBRANDEMiXLast week, LinkedIn and the NY Times announced a new partnership that is supposed to add value to both sites and their visitors/members. Oh, and by the way, it is also another way for advertisers to micro-target their messages. But, I’m getting ahead of myself. According the the press release “LinkedIn members visiting the Times' business and tech pages will see a new section of headlines http://brandeblog.brandemix.com/2008/08/linking-and-thinking.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-4102203636009342501Sun, 27 Jul 2008 14:54:00 +00002008-08-20T04:42:11.682-07:00social networkingIntranetsSocial Intra-Networking- Don’t Just Whip it Up with Rachel Ray. Tomato, Tomato, Fat, Flat – Let’s call the whole thing off. From 50 million blogs in 2006 to 112 million according to Technorati last month- there are more than 175,000 new blogs created each day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. As my regular http://brandeblog.brandemix.com/2008/07/world-is-fat.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-1382193921015304081Sun, 20 Jul 2008 10:27:00 +00002008-07-20T15:13:32.553-07:00BrandingRecruitingDon't look now, the agency handling the recruitment for the National Guard is targeting you Mr. Fisherman. Does anyone else find the concept of Branding the National Guard as Rock Stars a bit of a disconnect? In August, the US Army National Guard will launch a mobile marketing campaign, supported by outreach to local media, to sign up recruits at various music festivals and other outdoor eventshttp://brandeblog.brandemix.com/2008/07/bang-bang-so-you-wanna-be-rock-star.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-3016803131572421925Sun, 13 Jul 2008 14:34:00 +00002008-08-20T04:42:27.740-07:00internal communicationsBrandingEmployer Brandingemployee retentionIn something we can call the Recession job diet, the US economy is shedding jobs at the rate of approximately 73,000 per month. Don’t look now but we lost about 60,000 in June and almost 450,000 since the beginning of the year. Not surprising, the losses are primarily in the support to the housing market: financial services, mortgages, construction and manufacturing. But with the stock market http://brandeblog.brandemix.com/2008/07/5-ways-to-keep-your-internal-friends.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-5754709889951099171Sat, 05 Jul 2008 21:49:00 +00002008-07-06T17:33:32.570-07:00BrandingTweeterOK- Believe it or not- even though I’m still in love with everything Zappos, this is about finding the love for Twitter. Never heard of it? No worries, that’s what I’m here for- (and Wikipedia). From Wikipedia: Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts, ranging up to 140 characters long.http://brandeblog.brandemix.com/2008/07/not-really-about-zappos.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-4216359051175301778Sun, 29 Jun 2008 12:48:00 +00002008-08-20T04:42:42.558-07:00internal communicationsBrandingBRANDEMiXHere’s the Zappos follow up I promised you. The backstory is a recent posting you can view here or continue reading the short and sweet version. I came across an article about Zappos paying employees $1,000 to quit their job following training. The ones who stay become the Brand Ambassadors— committed employees who stay, perform and recommend. I did some follow up research and found a http://brandeblog.brandemix.com/2008/06/zappos-ceo-big-shoes-to-fill.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-9176704074586440073Sun, 22 Jun 2008 13:26:00 +00002008-06-22T06:45:50.778-07:00Integrated Marketing I wish I was Pepsi’s website- Every 2 years it gets a facelift. It’s latest iteration, launched in early May, is awesome. Using the latest technology that reminds me of Leopard- the newest Mac OS, it’s streamlined and uber easy to navigate-- and even offers visitors the chance to redesign its can. More impressive— we’re given the choice of regular or diet can. John Vail, director of http://brandeblog.brandemix.com/2008/06/where-pepsi-lost-fizz.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-257324454448437772Sun, 15 Jun 2008 19:11:00 +00002008-06-15T12:16:48.350-07:00 OK. It’s graduation, Father’s Day and another sunny Sunday— maybe instead of inspiration, I save perspiration and discuss this recent article from the Harvard Business Review. One Reason Women Don’t Make It to the C-Suite According to Louann Brizendine, MD, the distinct demands that are put on men’s and women’s brains at key career phases may help explain the gender inequality in top http://brandeblog.brandemix.com/2008/06/thats-enough-about-me.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-3982688568154177764Sun, 08 Jun 2008 11:46:00 +00002008-06-08T05:01:09.069-07:00Jody OrdioniBRANDEMiXThis was supposed to be my Zappos pt.II post but a funny thing happened to me on the way to the shoe store... sorry Tony. Next week. Recently I was asked to give advice to women everywhere about having their own business. For those of you who don't know me, take a peek. For my friends- is it true the camera adds 10 pounds? Since the launch of BRANDEblog, more than 3 years ago, I have been http://brandeblog.brandemix.com/2008/06/whos-starry-now.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-2383810570131409310Sat, 31 May 2008 18:40:00 +00002008-05-31T11:41:48.474-07:00retentionBrandingcultureBRANDEMiXYOUR CHOICE: SEE THE MOVIE READ THE POST Ever heard of a “Quit-Now” bonus for new employees? We’ve all heard of severance packages where long-standing employees are essentially paid a bonus to quit now. But a “Quit-Now” bonus for new employees to voluntarily leave after a week on the job … that’s novel. Bill Taylor, of Mavericks at Work fame, writes how Zappos , a fast-growing online shoe http://brandeblog.brandemix.com/2008/05/why-zappos-pays-new-employees-to.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-1612031913108465249Mon, 26 May 2008 12:49:00 +00002008-05-26T05:53:01.643-07:00So, a while ago I came across this article by By Jeff Karoub of the ASSOCIATED PRES, and saved it for a rainy blog day, which in this case is actually a sunny blog day since its Memorial Day and beautiful and who wants to think about hiring translators for the military or anything else that might require brains. Let's all veg-out on the beach. Thanks Jeff. Ads recruit special soldiers U.S. http://brandeblog.brandemix.com/2008/05/call-mona.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-2816814356215170333Sat, 17 May 2008 20:59:00 +00002008-05-17T14:18:21.399-07:00authentic communicationsSeveral years ago in April, a Hooters waitress won a contest for selling the most beer during the month. She was promised a Toyota--- She went outside to collect her prize and she found, instead of a new car-- a Toy Yoda. Haha they said-- April Fools! Haha she said. She sued. She won. Moral of the story- be authentic. Be real Do what you say and be careful what you promise. Flash forward to Webhttp://brandeblog.brandemix.com/2008/05/art-of-being-authentic-and-out-of.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-7982841798416739456Sun, 11 May 2008 12:55:00 +00002008-05-11T06:05:33.457-07:00BrandingWord of Mouth marketingThis week, Seth Godin printed an updated list of things every good marketer should know. The one I know best, and keep in mind every day is this one: PEOPLE ARE LAZY, UNINFORMED AND SELFISH Is it a bad thing? No. It’s just what I start with when developing relevant communications plans for every audience. Let’s break it down in stages. People are lazy- That means, they’re not going out of http://brandeblog.brandemix.com/2008/05/people-are-lazy-uninformed-and-selfish.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-7222541448806793514Sat, 03 May 2008 15:20:00 +00002008-05-03T08:22:56.632-07:00culturemulti-generational trainingOn February 26th, Starbucks closed each of its more than 7,000 stores for 3.5 hours to provide Expresso Excellence training for 135,000 employees. As a culture advocate, I was pretty impressed with the effort after I roughly calculated the cost in lost sales to be near 1.9 million dollars. Though at the same time it seemed like a pretty steep price to teach someone how to press a button. But http://brandeblog.brandemix.com/2008/05/culture-drinks-strategy-for-breakfast.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-1686206713753231822Sun, 27 Apr 2008 15:49:00 +00002008-04-27T09:01:22.397-07:00Guest Bloggers Guest Blog from Mark Fogel- Corp. VP of HR and Adm. at Leviton Human Capital Business Leader of the Year. Do Nice Guys Finish Last? So that was a topic of conversation that Jody and I engaged in as we killed some time at a regional HR conference recently. To tell the truth we found our conversation a lot more stimulating then the sales pitches of local staffing agencies and benefit http://brandeblog.brandemix.com/2008/04/do-nice-guys-finish-last.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-3756013640721240774Sun, 20 Apr 2008 13:04:00 +00002008-04-20T06:05:08.926-07:00Word of Mouth marketing Word of Mouth comes alive with Ford’s Big Drive conducted by House Party marketing. While this may be big news in the marketing world- this type of one-to-one channel marketing started years ago with an ingenious concept of tupperware parties. Small colorful containers were displayed at the home of a friend and the "burp"- when the air got sucked out of the storage unit before finally closing- http://brandeblog.brandemix.com/2008/04/todays-hot-marketing-trend-started-with_20.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-2752595710519942105Wed, 09 Apr 2008 11:54:00 +00002008-04-09T04:56:19.044-07:00social networkingNot a day goes by when I don’t hear about someone confused about how to network through social networking sites or seeing a conference on the same topic. In the big business picture, how important will social networking be to achieving real business goals? According to pre-2008 marketing studies, blogs and white papers, very. Yet, reading a recent article from the Economist put my mind to rest http://brandeblog.brandemix.com/2008/04/social-networks-important-or-in-passing.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-7621953148582104895Wed, 02 Apr 2008 14:14:00 +00002008-04-06T06:58:49.023-07:00Recruitingcollege recruiting In a new, ongoing series- BRANDEblog will look at talent rivalries from the HR perspective. Here is the first, with help from a recent NY Times article: MICROSOFT vs YAHOO You Decide Stanford’s College Recruiting event last fall saw crowds everywhere, but only lookers at the Microsoft and Yahoo tables, versus the lingerers at Facebook and Google. Tomorrow’s workforce is looking for more thanhttp://brandeblog.brandemix.com/2008/04/talent-wars-part-1.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-7192890788878982774Mon, 24 Mar 2008 21:32:00 +00002008-03-24T14:34:46.564-07:00BrandingFocus GroupsWhen I say Volvo you say ? Safety, Right? So does everyone else. Clearly it was a case of a branding job done too well- that’s my summary of Volvo’s central focus group issue covered in BRANDWEEK’s recent article. But instead of patting themselves on the back- they did something quite different- they called in a hypnotist to go deeper and get the TRUE feelings about the brand. An interesting http://brandeblog.brandemix.com/2008/03/focus-group-attendees-can-watch-moving.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-8955322420839995652Mon, 17 Mar 2008 14:08:00 +00002008-03-17T07:14:33.068-07:00VideosA recent article in the WSJ revealed that Carriage Services Inc., a Houston funeral-services company, recently discovered that 70% of the workers in its 125-person headquarters watched videos on Web sites like Google Inc.'s YouTube and News Corp.'s MySpace for about an hour a day. Online video has become an increasing irritation. Worker productivity is being jeopardized as short, often http://brandeblog.brandemix.com/2008/03/big-brother-or-biggest-loser.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-3229002159443041108Fri, 07 Mar 2008 22:27:00 +00002008-03-07T14:29:52.778-08:00From today’s ERE Daily | by Kevin Wheeler Reprinted here even though they didn’t mention us. What Makes a Blog Work? Blogs are hot. Recruiting blogs have sprouted up on a regular basis for months, and competing writers now vie with each other for readership and "followership." The majority of readers of blogs are Gen Yers, and they are the influencers and indicators of what the future of media http://brandeblog.brandemix.com/2008/03/4-things-that-make-great-blog.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-9126016224912614523Thu, 28 Feb 2008 03:23:00 +00002008-02-27T19:24:06.560-08:00Buzz SquadConsumer Generated AdvertisingConsumer generated advertising is still making a buzz— read the latest. -By Joan Voight SAN FRANCISCO Remember when citizen journalism was a novel idea? Now, average people armed with video cameras, laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar. Combine this do-it-yourself movement with the idea that every thought and personal http://brandeblog.brandemix.com/2008/02/new-brand-ambassadors.htmlnoreply@blogger.com (JODY)tag:blogger.com,1999:blog-12379269.post-1725896593424946814Thu, 21 Feb 2008 01:36:00 +00002008-02-20T17:38:56.251-08:00BloggingBRANDEMiXLook what else you can do with a blog— Get a Job! Okay. Guess how many guest bloggers I got from my Valentine’s Day blog. If you guessed zero, then you are correct. So I guess I’ll just keep blogging myself. Lucky me-- According to the WSJ, blogs are the new resume database and the best way to catch a passive candidate. Ryan Loken, a Wal-Mart Stores Inc. recruitment manager, says he spends onehttp://brandeblog.brandemix.com/2008/02/new-tool-in-tool-box.htmlnoreply@blogger.com (JODY)