BRANDEblog

Monday, April 23, 2007

You Know Who!

Hey, It's Me!

and today's blog is about Technology, PR and power of it, and Employee Referrals.

First of all technology--
If you're techno-sexual like I am, you can see who' s been visiting your website and why and where they've come from. For instance, if someone went to google and typed "support with employee communications", and a BRANDEMiX paid search ad appeared next to the search results, and the person clicked on our link and I went to our website (being redone as we speak...really) stats checked the logs, I would know from the IP address who is in need of our services and I could follow up with the appropriate person about how we could help them.

So, that's the technology part. And I mention it because I just did that and saw that someone had shown up on our website from a link from Entrepreneur Magazine so I went to Entrepreneur Magazine and found a whole story about Employee Referral Programs that featured You Know Who (me)! Read it now. You_Know_Who.pdf

That's the PR Part.

So, now you know that in addition to Entrepreneur, Blogger-Phenom and Senior Communications Strategist -- I am also the expert authority on Employee Referral Programs -- always at your service.

And, by the way, the best employees in BRANDEland have come to us as Employee Referrals.

and that's the truth part.

Labels: employee referral, Human Resources, PR, technology

Written at 8:25 AM by JODY.

0 comments

Friday, March 23, 2007

Ain't It Great to Integrate?

This is the second time this week I am reading and posting about a well-thought-out, integrated, multi-media marketing campaign that seeks to build awareness, change perceptions, and by the way, hire people.

Today’s posting brought to you by Consol Energy in Pittsburgh (and me).

Want to chat more about the war for talent?
Who wants to be a coal miner?
We hear a lot about the shortage of nurses but how many times have we even thought about who is going to get our coal in 10 years?

Thank goodness, Thomas Hoffman, SVP for External affairs at Consol is thinking out-of-the mines.

He, aware that half his coal miners are 50 years old+ , devoted $3 million to a campaign that raises the hero-level of coal miners to a 10 on the list.

The campaign is now appearing on TV, in magazines, the internet and billboards.
But guess what!
It’s also in elevators and escalators and places like sports arenas and department stores. According to the NY Times, as the elevator goes up and down, they suggest that the trip is akin to the one that miners take to to and from work.

Morevover, and this is the viral component at work for work, I’m reading it on the LIRR, because its in the NY Times because someone sent out a Press Release and other people found it newsworthy.

So lets review:

War for Talent – yawn
Baby boomer bye-bye- yawn
VP who oversees advertising, PR and investor relations- Hmmm
Attaching a big budget to employee recruitment – awesome
Getting 10 miners from Pittsburgh to California to do a shoot (with their equipment and gear) AND makeup woman - excellent
Building a Brand fortress that aligns HR, Marketing, PR –

BRANDEMiX

Great Minds Think Alike

Labels: Human Resources, PR, recruitment advertising

Written at 8:48 AM by JODY.

1 comments

Thursday, January 04, 2007

Greetings From My Time Square


See the Future As It Is Happening

This was the view from late 2006 as the ball dropped in the middle of Times Square.

It's a brand new year and promises to be a very excited one at BRANDEMiX as we work with wonderful new clients and create and implement exciting programs aligned with their goals.

Other goings on:

We've recently achieved moderate success with our PR efforts and I'm proud to say that I was featured in the NY Times job section last Sunday and will soon appear in Entrepreneur Magazine talking about Employee Referral Programs and their positive effect on business.

As readers know, we're also hard at work on the new website and should be unveiling it soon.

There are several speaking engagements coming up where we'll be discussing the newest technologies and how to put them to work for your company. Regular readers know this to be a Fav topic of mine and when I'm not hard at work, I'm usually surfing the internet for the next new thing.

Without giving away any secrets, I'll just give you one sample of how Domino's is using Ebay to generate some interest and sales.

They are auctioning off iPods, flat-screen TVs and other high-priced items as part of a new promotion for its $9.99 pizza deals.

For the promotion, set to start Monday, Domino's will place the items for sale for $9.99 on eBay. But people who wish to purchase one of the items will have first have to participate in an online scavenger hunt by visiting another Web site, www.anythinggoesdeal.com. There, they can obtain clues directing them to location of the eBay items by playing a short game or puzzle.

Now, in my mind, the possibilities to use variations on this are endless. If any brave soul would like to explore this for your own purposes, give me a shout out.

Otherwise, best wishes and may all your dreams for the year unfold.

Jody

Labels: employee referral, muse, PR, technology

Written at 8:09 AM by JODY.

0 comments

The latest news and muse
about the world of branding,
advertising, creativity, communications, technology, viral marketing and recruitment.
And occasionally, the joy and despair of building a dream!

BRANDEMiX

BRANDEMiX



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