The topic of the day is Technology 2.0 and I'm preparing a speaking presentation on the subject and doing a lot of research. I came across a great article today on a subject that I've been getting a lot of interest in. That is-- setting up a MySpace site for B to B.

Hopefully you've seen the BRANDEMiX site on MySpace. Been there. Done that. We don't get a lot of interest and we don't have a lot of friends, but on the other hand, we don't invest a lot of time in it so I guess that's fair.

For those of you who are interested in buying banner advertising on MySpace -- there's a $25,000 minimum for a campaign. I sent in a request about 2 weeks ago for a client and haven't heard back yet so I guess there's a waiting list.

But this article I read talked about doing a viral campaign where you can offer an incentive for having people place your banner on their site. The article said that traffic increased from 200 to 9,000 hits in one day.

That sounds great. Suggestion- make sure your website is where you want it to be before launching anything like this. But don't be afraid to have fun.

Call me with your questions and if you're doing anything of interest in the tech recruiting arena, I'd love to hear from you before my Prezzy next month.

Labels: MySpace, Recruiting, technology, Trends

In an article from Red Herring titled "Advertising Beyond Search," the rise of online communities and user-generated content is leading to new avenues for advertisers to explore.

Forrester Research estimates that spending for online advertising will reach $26 billion by the year 2010. However, the advertising outlets might not be what you were expecting, as RSS aggregators, podcasts, and blogs are expected to evolve into a lot share of that revenue; 2006's total advertising for RSS, blogs, and podcasts is reported as close to $50 million, while PQ Media declares the numbers for these outlets as only in the $5 million range just 2 years earlier.

According to statistics from Nielsen's NetRatings, the largest social networking site is still MySpace, with 38.4 million registered users. In a very distant second is Blogger -- host of the BRANDEblog -- with 18.5 million, while Classmates Online, YouTube, and MSN Groups round out the Top 5, each in the 10 to 15 million range. But MySpace also holds a unianimous lead in advertising revenue for 2006 with $180 million expected, which eMarketer says is more than the expected 2006 ad-income of Facebook, Friendster, Orkut, and Yahoo 360 combined.

What conclusions can be drawn from this data? Of course that advertising is no longer just print and Internet pop-ups. Advertising, in other words, is and will be everywhere. There will be no escape, as every new media eventually succumbs to available ad-space. But what will be especially attention-worthy, on our end at the very least, is to see where this will take the field of Human Resources.

Will job openings be auto-added into your friend Jim's 3am blog posting? Will you find out about your next freelance assignment in the middle of your sister Rachel's online profile? Things are about to get interesting, methinks.

Labels: Human Resources, MySpace, Online Advertising, RSS