Monday, January 22, 2007
Why A Duck?
We attended a wonderful conference on Talent Management and Leadership Development last month.

One of the speakers was from Aflac and we heard all about the success from the Quacky mascot.

That's not all the company is doing right. Just check out this job posting.

Most of us are used to seeing the job description right from the Req. But Aflac is actually using the space to answer questions and sell sell sell.

The phrase that sticks in my mind from my weekend preparing a presentation on Branding is not new but it is still relevent.

It goes like this:
Attention is the currency of the new economy


And just like the currency in the old economy, it should not be wasted. So tell me something i don't know.


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