Last week, LinkedIn and the NY Times announced a new partnership that is supposed to add value to both sites and their visitors/members. Oh, and by the way, it is also another way for advertisers to micro-target their messages. But, I’m getting ahead of myself.

According the the press release “LinkedIn members visiting the Times' business and tech pages will see a new section of headlines tailored to the industry they work in, as determined by the information in their LinkedIn profile.”

According to the LinkedIn blog (yes, they have one too), LinkedIn members can share any NY Times article they find interesting with their network connections. So, I went to the NY Times Business pages like I was instructed to, and didn’t see anything that asked me to sign in with my LinkedIn ID.

Nothing looked like this-

Next I hopped over to LinkedIn, stopped first to see how many people viewed my profile in the past few days, and tried to see anything that looked like this. No luck in the 5 minutes of allocated time I devoted to searching.

So, I’m not convinced that anything is adding value to anything, and its just another clever way for a social network to generate revenue by allowing the NY Times to harvest parts of our profiles -- industry, job function, seniority, company size, gender and geography — and sell advertising.

Labels: BRANDEMiX, social networking