Sharing their one- page management approach and citing recent successes, including their Engagement Survey that BRANDEMiX was proud to play a significant role in, they provide the strategic framework for anyone who wishes to add value to their organizations and profession at large.

Talent_Management.pdf
Pool or Puddle-- You Decide!

Labels: BRANDEMiX, engagement, TALENT MANAGEMENT

Trevor is either the luckiest or unluckiest intern in the world. A college student hired by Mentos in Kentucky, Trevor's job is to entertain, amuse and serve you. He can proof your papers, play X Box with you and even play pranks on your friends. You can call him, email him or even i-chat with him.

This campaign has gone viral all over the net and the Mentos name tags along everywhere…

Trevor is on MySpace.
He’s got a profile on Facebook.
He’s pretty popular on YouTube.
He’s got his own blog.

But the great thing about Trevor's internship is that it ties a communications strategy to Mentos' brand positioning as "the funmaker."

And that's what we want to do!

Trevor can be reached all day through www.mentosintern.com, and will have a web cam set up in his office so you can check in on his progress!

Labels: Branding, social networking, viral marketing

What kind of online articles do you read in that one minute of relaxation time? This is the question I set out to answer for myself and over the past month, I have come to the following decision: Give me a headline with a question or a number-- "What will be this fall's hottest seller?" "The 5 things I love about my job." If it has a question or a number, I know I'm in for a quick read and I'll come out the wiser.

So, with that I mind, I will become the change I wish to see. I bring you some condensed, borrowed information from a book on branding.

(5 out of ) 22 Immutable Laws of Branding
-Source: Al Reis

1. Expansion
The power of a brand is inversely proportional to its scope.
"Customers want brands that are narrow in scope and are distinguishable by a single word, the shorter the better."

5. The Word
A brand should strive to own a word in the mind of the consumer.
"If you want to build a brand, focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns." Examples: Mercedes = prestige; Volvo = safety; Kleenex = tissue; Xerox = copier; FedEx = overnight.

6. Credentials
The crucial ingredient in the success of any brand is its claim to authenticity.
A widely-publicized study of twenty-five leading brands in twenty-five different product categories in the year 1923 showed that twenty of the same twenty-five brands are still the leaders in their categories today. In seventy-five years, only five brands lost their leadership."

19. Consistency
A brand is not built overnight. Success is measured in decades, not years.

20. Change
Brands can be changed, but only infrequently and only very carefully.

So, there you have the number. Next week, let's try the question.

Labels: BRANDEMiX, Branding

Puff Daddy, Sean Puffy Combs doesn't put his assistant ad on Monster or CareerBuilder. No stranger to the camera, P. Diddy put his ad right on You Tube and required the same from his applicants as well.

Not surprisingly, he received more reponses (over 10,000) than the number of questions submitted for the Presidential Debate (3,000).

Best line of the video -- "keep it 3 minutes or less-- I don't like nothin long winded.

Here was the update. I guess he didn't successfully talk about the job requirements because the follow-up video listed a few small requirement like-- you gotta know how to read, count and have a college degree" :



How will he decide?
The people get to vote on the finalists and Mr. Combs picks the winner.

Anyone else want to try this method? I'll help.

Labels: BRANDEMiX, Interactive Technology, Video Job Posting, You Tube