The Royal Navy builds action and technology into a great recruiting campaign. At the url getthemessage.com you'll see an action video depicting all the excitement of a telecommunications career with the Royal Navy.

The site encourages visitors to use it to send messages to their friends. I sent one to my best friend me.




The email came to my inbox from "my friend" telling me there was an important message waiting for me. I clicked the link.

Here's what I saw.




I had the option of checking the box to allow them to contact me directly with their opportunities.

Well done.

The take aways are for you to use Personalization, Integration and Very Important Brand Messaging to build your unique database and enhance your relationships with opt-in participation.

Great music helps too.

Labels: BRANDEMiX, Branding, Integrated Marketing, recruitment advertising

Labels: BRANDEMiX, Jody Ordioni

More great things coming at us courtesy of Web 2.0. And lucky you that you have me to keep you wired in to the latest trends du jour. Today's news is about Inkling.

Inkling is a social networking, polling, forecasting site that allows subscribers to forecast trends, run their own queries and do other cool things that I will find out more about once I have the opportunity to explore.

Here are the results of one query that you might find interesting.

Labels: Inkling, multi-generational training, Web 2.0

I'll be skipping up to Syracuse next month to speak to 300 SUNY (State University of New York) (Yes, this is a global blog) Communications professionals on using Technology Trends to increase Student Enrollment.

Since I happen to own my own 16 year old, I've been cheating and looking at what she gets online and in the mail in the way of College marketing materials, just to see if there is anything great and new going on that I might find interesting. Out of the pounds and pounds of letters, postcards and brochures from College hopefuls looking to bring her on campus for the next 4 years, only 1 thing caught my eye.

It was a postcard from Wesley College with her name on it. It invited her to go to a special website like jody.ordioni.wesley.com. Nothing speaks to me like me, so I went on her behalf.

When I got there, I found an invitation to receive more information about the college and a form with her name and address already pre-filled out. All she had to do was hit send.


Personalization is critical to capture the eye of anyone familiar with web 2.0: They're saying "Talk to me!"

In this small example, I've written about a personalized postcard --> leading to a personalized web page with a personalized form already filled out. That makes it ever so easy to hit submit. It got my attention. And my action!

Being the sleuth I am, I have uncovered the requisite talent to enable me to put an integrated marketing campaign like this together for anyone who so desires.

Call Jody.

By the way- yes I am through playing around with my blog template and yes, the new website is closer and closer.

You can check out the home page at www.brandemix.com if you don't believe me.

Labels: Integrated Marketing, Personalization, Student Enrollment, technology

This morning I went to a mother's day breakfast sponsored by NAMC- the National Association of Mother's Centers. Over coffee and croissants, I heard the statistics that in 2007, women are still earning $ .80 to every $1.00 that a man makes. And over time, the disparity gets more uneven: 10 years out of school, and the percentage is 70% of every dollar!

From the study conducted by The American Association of University Women, " Even after controlling for hours, occupation, parenthood, and other factors known to affect earnings, the research indicates that one-quarter of the pay gap remains unexplained and is likely due to sex discrimination. Over time, the unexplained portion of the pay gap grows."

Women are penalized financially for becoming caretakers and although great strides have been made, apparently there is still work to be done. As taking care of our parents has become more commonplace, and longevity guarantees that our children will be taking care of us longer than we have taken care of them we must do our part to make sure that this caring is not returned with less money, less time and more guilt from the feeling of not living up their expectations on the job or on the home front.

The NAMC is dedicated to helping these mothers cope, and focusing on public policy issues that affect women and families.

I will be attending their work/life conference on November 2 in Woodbury, NY to show my support and I invite you to join me.

In the meantime, Happy Mother's Day.

It's 75 degrees right now in Acapulco, Mexico which is the perfect temperature for sipping margueritas in the sun. And, speaking of perfect, it's been a perfect week in BRANDEland.

That's enough about me, let's read about me.
Many of you may already be familiar with CareerSmart- a bi-weekly executive newsletter about career management. The latest issue featured some interesting insights from yours truly-- moi about the prevalent use of business titles to build a brand. If you missed it the first time, read it here.
csadvisor_043007.pdf

I had a couple of great meetings with old friends in high places this week too, along with some great news and great feedback about an exciting project we're working on.

ME Marketing.
My presentation, "ME Marketing- making the most of your MEssage, MEdia and MonEy is hitting the road and I'll be speaking in Syracuse next month. If any of you are interested in the subject matter, drop me a line and I'll personally give you a demo. I'm also looking for panel presenters who have used the latest and greatest in today's technology to search for a job or find the perfect candidate so if you or someone you know is interested, please get in touch.

Lastly, BRANDEMiX is on the MovE.
Thanks to some very popular reviews, we're taking our show on to BROADWAY!
1270 Broadway will be our new address with the same old talent, and fresh ideas you're used to. Along with our new crib and hopefully a dry ceiling, we'll be unveiling our new website, which even I haven't seen yet.

So, here's hoping that you have a perfect week too and just to help you, here is my favorite recipe for a celebratory drink.

Frozen Margarita

1 (6 ounce) can frozen limeade concentrate, thawed
6 shots tequila of choice
2 shots triple sec

Fill blender with crushed ice. Add ingredients, and blend until smooth. Salt rim of glass (optional) and enjoy. Makes 2 for you and 2 for me.

vaya con dios

Labels: BRANDEMiX, CareerNet, Jody Ordioni, ME Marketing, recruitment technology