Judging from the amount of proposals I have been preparing, it looks like everyone's adding bling to the budgets to beef up their website this year. And why not? As broadband useage grows, its easier for everyone to get more than email on the net- now the internet is becoming the number one provider of content and information. And its changing all the rules.
According to a recent Pew Research Study, half of the people who used the internet to research a job change said that the information they received was critical to their decision.
So, as you decide just how to split those dollars to win business, keep clients and influence people-- decide how your value proposition- the things that make you who you are, should be communicated via html.
Here are some things to think about:
- How effective is the emotional connection of our online brand?
- How is the online brand experience perceived by customers and potential employees?
- Reputation management (or PR) – how do we manage how third-party sites present the brand through
- Viral marketing – how do we use the efficiency of online networks to create involvement with a brand?
- How can we extend our brand online?
- How can we vary the elements of the marketing mix online?
Take time to ask the difficult questions and build your Internet Brand. We can help.
Ciao
Labels: BRANDEMiX, Inkling, nternet Value Proposition
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