Trevor is either the luckiest or unluckiest intern in the world. A college student hired by Mentos in Kentucky, Trevor's job is to entertain, amuse and serve you. He can proof your papers, play X Box with you and even play pranks on your friends. You can call him, email him or even i-chat with him.

This campaign has gone viral all over the net and the Mentos name tags along everywhere…

Trevor is on MySpace.
He’s got a profile on Facebook.
He’s pretty popular on YouTube.
He’s got his own blog.

But the great thing about Trevor's internship is that it ties a communications strategy to Mentos' brand positioning as "the funmaker."

And that's what we want to do!

Trevor can be reached all day through www.mentosintern.com, and will have a web cam set up in his office so you can check in on his progress!

Labels: Branding, social networking, viral marketing