So, by now everyone knows I've been out on vacation for 2 weeks but did you know I was out of the country? And did you know that 4 days before I was leaving, I discovered that my passport had expired earlier this year?
Getting the passport in a matter of 3 days is another story-- this is the story of my brand new passport. I mention it here because it is a shining example of using every touchpoint in the communications process as a chance to inspire--- multi-purpose at its best.
28-page version of the passport comes with 13 inspirational quotes, including six from United States presidents and one from a Mohawk Thanksgiving speech. The pages, done in a pink-grey-blue palate, are rife with portraits of Americana ranging from a clipper ship to Mount Rushmore to a long-horn cattle drive.
“We thought it really, truly reflects the breadth of America as well as the history,” said Ann Barrett, deputy assistant secretary of state for passport services. “We tried to be inclusive of all Americans.”
This is the first redesign since 1993 and the layout has been in the works for the past 6 years! I wonder what my clients would say if I worked on their projects for 6 years.
Labels: BRANDEMiX, engagement
The latest news and muse
about the world of branding,
advertising, creativity, communications, technology, viral marketing and recruitment.
And occasionally, the joy and despair of building a dream!
BRANDEMiX
May 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010
]^239C6]^23FF7E4F]navy],](](]]]^239C6],]1]1]1]3]1]1]3]1]2]3]1]1],](](]^239C6])])]PsycHo]Your^20own^20psychogenesis^2C^20Your^20own^20template^21],](](],](]^23FFF](](](]^23666](](](]^23999](](],](]75]20],](](]^23FFF])])]^239C6]1.5]15],](](]^23FFF])])]^239C6]^23CCC])])]^23666]30]black]black],](](]^23333](],](]^23333]^23039]^2306C],](](]^23FFF])])],](](]^23FFF])])],](](]^23FFF])])],](]^239C6]^239C6]15]3]25]20]^23339],](](],](],](](],](]^23323299](](](],](](](],]^23666](](](],](](]^23333](](](](](],]^2336F]^23333](],](]Written^20at^20^24TIME^20by^20^24AUTH.]20],](](]^23999])])]^23FFF])])]^23999]30]^23FFF]^23666],](](]^239C6](],](]^23666]^23039]^2306C]Archive]]]^24ARCHIVE]^20]]]]]^3Cimg^20src^3D^22^22^20alt^3D^22^22^20style^3D^22border^3A^201px^20solid^20^239C6^3B^22^20/^3E])psyc.horm.org]Good^20Link^21]]]]Sample^20Link])psyc.horm.org]Good^20Link^21]Etc]]]^3Cimg^20src^3D^22)psyc.horm.org/barimg/bar_psycho.png^22^20width^3D^2280^22^20height^3D^2215^22^20alt^3D^22PsycHo^3A^20Free^20Template^20Generator^22^20style^3D^22border^3A^200px^20solid^20black^22^20/^3E]^24PSYCHO]PsycHo^3A^20Free^20Template^20Generator]^3Cimg^20src^3D^22)psyc.horm.org/barimg/bar_firefox.png^22^20width^3D^2280^22^20height^3D^2215^22^20alt^3D^22Get^20FireFox^21^22^20style^3D^22border^3A^200px^20solid^20black^22^20/^3E])www.mozilla.org/products/firefox/]Get^20Firefox^21]^3Cimg^20src^3D^22)psyc.horm.org/barimg/bar_xhtml.png^22^20width^3D^2280^22^20height^3D^2215^22^20alt^3D^22XHTML^20Validator^22^20style^3D^22border^3A^200px^20solid^20black^22^20/^3E])validator.w3.org/check/referer]XHTML^20Validator^26^2361470^3BPsycHo}){kind=small}
