As I surf around the net this morning, tickled that I am fulfilling 2 of BRANDEMiX corporate values- continuous learning and inspiration, I have landed on this:

Generation X-tasy

(Add it to my growing list of demographic terms including: Milenials, Generation X, Technosexuals, Echo-boomers, Digital Natives.)

Think Lindsay, Paris, Britteny.
Think Vegas, think luxury, think experiences.

Think about the fact that Global luxury sales to the US have risen to $150 billion, according to the Telsey Advisory Group.

The term is relevant to me as it stems from the continuous search for new thrills to shake up that sense of "been there, done that."

And, that's how I feel each day when my e-mail inbox is clogged with articles on using Social Networking sites for recruiting, how to start a successful blog, and all the other information that we at BRANDEMiX have been writing about for the past 2 years.

The learning curve is sometimes so slow and we are all so mired in triage that it is difficult to keep up with emerging trends. I can't even read emails anymore if they're too long.

My promise to you is that I will continue to forge ahead in my quest to stay at the forefront of technology marketing success strategies- (the term success critical because technology for the sake of newness is wasteful) and report back. Just remember- the foundation is in the message and the key to success is integration.

If anyone would like to contact me, I'll send you a copy of my presentation entitled: "Staying Ahead of Curve in New Technology: The Rules of ME marketing. Learn how to make the most of your Message, Media Options and Meager Budget"

Speaking of Budgets- Lets look at what marketing managers are shifting substantial sums of their 2006 budgets to.

If any of these items are on your to-do list, guess what! Next week is August and there are only 5 more months left of 2006.

PS: How do you like the new template. I know I said I was done but isn't it my prerogative to change my mind? (Did you ever know the correct spelling of prerogative?)

Labels: Branding, generation x-tasy, marketing