There are lessons to be learned everywhere-- Even the TV. And though Sunday nights haven't been the same without Carrie and Tony -- at least we still Ari, Turtle, Vince, E and Drama. For those of you new to the scene, Entourage follows a movie star, his agent and his 3 trusted consiglieres through the trials and tribulations of fame in Hollywood.

The boys from Entourage have been busy producing a movie- Medellin.

Recap: We're watching TV about making a movie and last week's episode centered on the trailer being leaked to YouTube. Not only did HBO run the trailer after the show but it did actually appear on YouTube-- currently receiving hits into the thousands.

Check out the Trailer-- not an at-home, do it yourself job but the type of production that makes us wonder if the full movie might actually be coming down the road.





This type of integration, the blurring of lines between TV, internet, fantasy and reality is a great example of the building of a buzz, a brand and a blockbuster series.

Gotta love it.

Labels: BRANDEMiX, Branding, HBO, integrated campaigns. Entourage