1. Update Blog:

I go searching for something new that inspires me to share. MediaPost tells me that marketing professionals seek new metrics other than page hits because new technology makes that irrelevant. Yawn.

Some interesting statistics on Social Media:

* 1.3 million blog posts daily (18 per second)

* 100,000 new blogs daily (2 per second)

* More podcasts than global radio stations

* 100 million MySpace profiles

* 1.6 million Wikipedia entries

* 4 million registrations in Second Life

* But only 15,000 concurrent users at any one time

OK. That might have legs.


Second Life has 4 million registrations but only 15,000 users. 15,000 users doesn't seem like a lot. Then I read a story on SHRM that changed the numbers to 6 million registered users and 25,000 - 40,000 users on at a time.

Since it's only 7:30 am, maybe by this evening the numbers will go up again. But, whatever the actual numbers are, it didn't stop 800 companies from signing up at a 3-day recruiting event on Second Life sponsored by TMP. Microsoft, Hewlett-Packard, eBay, Sodexho, T-Mobile and Verizon signed up for the event and companies are spending 75,000 - 100,000 to build destinations, with an additional $10,000/mo support fees.

But in the recruiting space- who are these people and how will they fit with the REAL culture of your company.

In a survey conducted by Park Associates, over a fifth of users said that they have more SL friends than in real life, and 29% felt that SL interfered with their real-world social life.

Labels: BRANDEMiX, Metrics, Recruiting, Second Life