the more ideas you have.
That's the Slogan for the Cannes Lions, dedicating to celebrating the world's best advertising in the world's best place Cannes, France. This week, judges are voting on over 25,000 films, billboards, radio, direct marketing and interactive ads.
Just seeing the entries are inspirational for a Brand-loving technology phenom like myself.
How about this. The Global winner for the best outdoor billboard goes to Nedbank in South Africa for an Ambiant Billboard. It not only harnasses the power of the sun to Advertise; but goes a step beyond to then power the kitchens of a primary school nearby-- feeding more than 1,100 people.
Great advetising, great idea, great message to all of us.
And, speaking of great-- I'm off to a great vacation in nearby St. Tropez. (That's nearby the Cannes Festival, not necessarily nearby to you dear readers.)
The BRANDEblog is taking a well deserved rest and will come back after the 4th of July POWERED UP with more great samples of great things going on in our world.
xoxoxo
Happy Birthday America.
Jody
Labels: BRANDEMiX, Cannes Lions, Interactive Technology, Online Advertising
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