I'll be skipping up to Syracuse next month to speak to 300 SUNY (State University of New York) (Yes, this is a global blog) Communications professionals on using Technology Trends to increase Student Enrollment.

Since I happen to own my own 16 year old, I've been cheating and looking at what she gets online and in the mail in the way of College marketing materials, just to see if there is anything great and new going on that I might find interesting. Out of the pounds and pounds of letters, postcards and brochures from College hopefuls looking to bring her on campus for the next 4 years, only 1 thing caught my eye.

It was a postcard from Wesley College with her name on it. It invited her to go to a special website like jody.ordioni.wesley.com. Nothing speaks to me like me, so I went on her behalf.

When I got there, I found an invitation to receive more information about the college and a form with her name and address already pre-filled out. All she had to do was hit send.


Personalization is critical to capture the eye of anyone familiar with web 2.0: They're saying "Talk to me!"

In this small example, I've written about a personalized postcard --> leading to a personalized web page with a personalized form already filled out. That makes it ever so easy to hit submit. It got my attention. And my action!

Being the sleuth I am, I have uncovered the requisite talent to enable me to put an integrated marketing campaign like this together for anyone who so desires.

Call Jody.

By the way- yes I am through playing around with my blog template and yes, the new website is closer and closer.

You can check out the home page at www.brandemix.com if you don't believe me.

Labels: Integrated Marketing, Personalization, Student Enrollment, technology