The Royal Navy builds action and technology into a great recruiting campaign. At the url getthemessage.com you'll see an action video depicting all the excitement of a telecommunications career with the Royal Navy.

The site encourages visitors to use it to send messages to their friends. I sent one to my best friend me.




The email came to my inbox from "my friend" telling me there was an important message waiting for me. I clicked the link.

Here's what I saw.




I had the option of checking the box to allow them to contact me directly with their opportunities.

Well done.

The take aways are for you to use Personalization, Integration and Very Important Brand Messaging to build your unique database and enhance your relationships with opt-in participation.

Great music helps too.

Labels: BRANDEMiX, Branding, Integrated Marketing, recruitment advertising