If you've recently read the newspapers, you may have seen that in celebration of International Women's Day, Avon has created and globally launched their Hello Tomorrow Fund. Every week for a year, commencing April 2007, $5,000 will be awarded to an individual to help realize a program, project or idea to empower women. (Those wishing to apply, click here)
At the same time, they launched a new $340 million recruitment advertising campaign to hire Sales Representatives. The theme of course is Hello Tomorrow.
There is a link from their home page-- more than a link-- a banner-- which directs wannabe Sales Representatives to a mini- orientation/recruitment/branding video which spells out in great detail, the culture of Avon and the benefits of being a sales rep. With, of course, an online application.
Lastly, Avon has conducted a worldwide women's poll and released the first annual global women's empowerment index.
Avon supports taking action today to make tomorrow a better day. And clearly they will be more beautiful days ahead for Avon by staying true to their core audience.
Big congratulations to Avon for their true understanding of an integrated approach to branding, recruiting to the brand and having the vision to become the change they wished to see.
And of course, it's no wonder that their CEO is a woman.
Ding Dong-- is anybody home?
Labels: Employer Branding, Integrated Marketing, recruitment advertising
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