The topic of the day is Technology 2.0 and I'm preparing a speaking presentation on the subject and doing a lot of research. I came across a great article today on a subject that I've been getting a lot of interest in. That is-- setting up a MySpace site for B to B.

Hopefully you've seen the BRANDEMiX site on MySpace. Been there. Done that. We don't get a lot of interest and we don't have a lot of friends, but on the other hand, we don't invest a lot of time in it so I guess that's fair.

For those of you who are interested in buying banner advertising on MySpace -- there's a $25,000 minimum for a campaign. I sent in a request about 2 weeks ago for a client and haven't heard back yet so I guess there's a waiting list.

But this article I read talked about doing a viral campaign where you can offer an incentive for having people place your banner on their site. The article said that traffic increased from 200 to 9,000 hits in one day.

That sounds great. Suggestion- make sure your website is where you want it to be before launching anything like this. But don't be afraid to have fun.

Call me with your questions and if you're doing anything of interest in the tech recruiting arena, I'd love to hear from you before my Prezzy next month.

Labels: MySpace, Recruiting, technology, Trends