ALERT: For every 2 experienced professionals leaving the workforce over the next 10 years, there will be only one and the chances that they will have a tatoo or non-ear body piercing is greater than 50%.

In a preview of the exciting surprise I have planned for you tomorrow, I offer you this solution from our friends in Japan. Concerned that their workforce of tomorrow will not share the diligent work ethic that they are now known for, they have launched a new theme park called Kidzania.

Kidzania, based in Mexico and founded in 1996, offers children the opportunity to role play in for than 50 kid-sized career pavillions with a no-parents allowed sign on each door. Brought to Japan by the same entrepreneur who introduced the Japanese to Spago and Il Mulino, it is a branding opportunity for corporate sponsors such as Nippon Airways, Johnson and Johnson and Sumitomo Bank.

It is also a wonderful way to connect with potential customers and expose children to real work experiences in a variety of industries. BTW: franchises are available. This emotional experience aims to create a positive between tomorrows workforce and the brand.


Anyway, gotta run and cut out my hearts. See you tomorrow.

Labels: Branding, emo marketing, workforce trends