It's finally happened-- online job postings have surpassed newspaper advertising as the leading venue for recruitment advertising. And while many people have seen the sea-change coming, it happened ahead of schedule-- 8 months sooner than Borrell Associates, the firm that tracks online spending, has predicted.

What's more incredible, is that total spending in the recruitment category is almost $12 billion-- and $5.9 billion is spent online. But while the average newspaper ad is $1,200+ , the average job posting hovers at approximately $300. That's a whole lot of jobs! And that doesn't even include Craigslist, which is still free for job postings in most of the country. (sorry, not New York!)

CareerBuilder is slowly creeping up on Monster, with 12% market share vs Monster's 14%.

The big news is that the niche sites, industry specific or job specific categories like retail, or engineering are surging in popularity-- 66% of market share.

Some bright news for the rags-- Local newspapers will be less effected than their major metro dailies because people still search for jobs near their homes.

There's no place like .... online?

Labels: Monster, online job postings, recruitment advertising