Watch this internal Bank of America YouTube video at your own risk!

If you haven't already seen this, I wish you luck in getting through all 5 minutes.

Unfortunately, sometimes -- as seen in this video -- a great product paired with a great concept isn't effective. Bank Of America is popular for both personal and commercial banking, and U2 is one of the most successful bands of our day. But combining the 2 in the setting wasn't one of the better decisions for the bank formerly known as Fleet.

What could have improved this presentation? Many things, of course. First, choosing a song that is more lively. Second, revising the performance with consideration to the short attention span of a corporate clientele. From there, the image of who's performing ought to be considered -- rock & roll legends may be known for their bank accounts, but bankers generally aren't thought of for their rock & roll prowess. The performance itself wasn't what was so bad, it was mostly the context.

Let's hope that #2 for "What Not To Do: In Marketing" isn't coming so soon...

And to all a Happy Thanksgiving!