In the case of the latter, we have Escatawpa, Mississippi's own arena-rockers 3 Doors Down
partnering with the Consumer Electronics Association for "The Great Audio Experience." What is the purpose behind the partnership? In the direct words of the press release: "to educate consumers about the benefits of listening to music on quality audio formats and equipment." The scapegoat is said to be Apple and its iPod since the press release claims that this new-found knowledge will help consumers "hear music at it was intended to be heard."
Normally, one would jump to a conclusion along the lines of "Great, at least they're helping the less fortunate." But an important factor is missing from tie-in: a partnering charity. Not only would it be morally sound for "America's Favorite Rock Band" (a fact presently noted at http://www.greataudio.com/index.html) to work with Music Cares, Save The Music Foundation or another like-minded organization, but it would increase the marketing and exposure of the campaign. Without that extra step, this is a campaign with only capitalism in mind.
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