A BIG SHOUT OUT TO MARYLOU AND THE CONFERENCE PLANNERS OF MARCUS EVANSThe take aways are that there are a lot of great people doing it right- Conference Crashing rule numbers 1 - 6
- Treat your retired organizational alumni as discretionary investors. They still love you!
- How many separate newsletters does your organization currently have-- simplify!
- Who are your allies: Marketing, HR, Internal Communications, PR, C-Suite- let's all get on the same page
- Technology has changed the way we communicate- use but don't abuse
- Define goals, assess audiences, survey and move the needle
- Begin with the end in mind
Till then, don't go to the negative!
meow
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