Monday, August 21, 2006
From Hot Fun In The Summertime...

To Not Fun in the Summertime (or anytime).

Why are these chairs empty?
AKA- I Know you Worked All Summer AKA

The Demise of the American Vacation.

The reports are in and the vacation has seen better vacation days. The Conference Board found that 40% of all consumers had NO plans to take a vacation over the next 6 months. Gallop confirmed with their telephone intervews of 1,000 adults who had NO summer vacation plans.

What is UP with that?

According to an AAA spokesman, it seems that work is getting in the way of play? American's can't leave their jobs anymore.

And it is Americans (25% of whom do not get any paid vacation time) because I can assure you that the rest of the world is still off all of August!

Having just come back from my own 10-day family fun-trip (believe me, work is much easier and less stressful-- and I can bring toothpaste into the office) I will say that there is some value to days off. At least it gives other people in the office a chance to talk about you while you're gone.

Anyway, great companies such as BRANDEMiX and PriceWaterhouseCoopers have created a solution-- mandatory office closings. (We close the week of Christmas through New Years.)

Other firms are sending reminders via email and putting posters up in and around the halls to remind people of how relaxing some time off can be.

I'd love to help create some catchy vacation campaigns.. just give me a ring.

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