That's life in the world of marketing in the age of technology as we've moved from 3 tv networks to cable to Tivo to PodCasts to messages near outlets in airports. People are looking for new and better ways to both capture and measure consumer attention.
Spending on Internet display ads are up 13% and newspapers are down.
I love technology, I love viral marketing, I know that a Norelco Viral campaign was started by the EMPLOYEES of the ADVERTISING AGENCY that created the spot and the pass-along results were 6x the expectated outcomes!
The cost of a TV spot (in the land of non-recruitment advertising) is 350K without the media. A successful viral campaign could cost 50K - 100K. Now do the math.
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By the way, I read that the army is meeting its new recruiting goals by lowering the standards for those who get it. Is that allowed? Can you guys do that?
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