Personalization Has Taken Over!

It's My Life, My Card, MySpace, YourTube, MyHorizon, My Yahoo, MyMonster, MyChannels. Even Charles Schwab is now Chuck. The Blog Sites are characterized by the neverending postings of pictures of each author and will even define this entire generation of Me's.

Micro-marketing is now rocket-science and everyone wants to know "what's in it for me?"

And there are a lot of different "me's." There's me the almost 50 year old, me the President, me the Woman, me the Consultant and even me the Computer Geek.

In Marketing to Me, you need to find out about me. After all, it might be your Company, Your Opportunity and even your signature on My Paycheck. But in JodyLand, it's all about me.

Fine tune your objectives as much as possible. Which me are you looking for?
Which mes have done well in your organization before me?
And which me is going to thrive in your unique culture?

What am I attracted to? How do I speak? How do you find me? And when you do find me, what are the first things you say?

In Marketing to Me, you need to find out about me. After all, it might be your Company, Your Opportunity and even your signature on My Paycheck. But for better or worse, in JodyLand, it's all about me.

Read an interesting article on differentiation published in ERE today. Click here.