But then a new study sponsored by the National Consumers League in conjunction with Fleishman Hillard PR co found that people identify Corporate Social Responsibility with how well a company is committed to the well being of its employees.
Companies work hard to build alliances with philanthropic associations and promote these affiliations but according to the NY Times article "COMPANIES WOULD BE BETTER OFF EMPHASIZING HOW THEY TREAT THEIR EMPLOYEES". The communication about their sensitivity to employees should be their focus!
It sounds like everyone is on the same page with this- companies that not only treat employees well, have happier employees, higher marks for social consciousness, an easier time attracting and retaining talent and higher profitability.
So, forgive me for asking the obvious, but why aren't more people doing it?
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