BRANDEblog

Wednesday, March 08, 2006

Milleniums, Millennials, Gen Y

Call them whatever you want... just call them! Deanne at Alloy Media Marketing gave me great research last week. I forgot my promise to promote it until this morning what I got an email from Electronic Recruiting Exchange about the same subject. Since there are no coincidences - it must be time for the blog on how to understand the generation of people born between 1980 and 1994.

Almost 100% of today's college students have a cell phone
Almost 82% of children between the ages of 15 - 19 have a cell phone.

College Student Facts From Alloy Media
99% go on the internet
97% go on TV
94% listen to the radio
92% go to the movies
19% access the internet from a cell phone

According to Kevin Wheeler:
Students expect to access in-depth material about your organization, philosophy, and even find out experiences others have had with your organization. Recent graduates and newly hired employees are already starting to contribute to their online alumni chat rooms and blogs their experiences as an employee at your firm. Through email, text messaging and blogs, many recent grads stay in touch with those still at school and give them the inside scoop on how to get employed at your firm, which managers to avoid, what to say and do or they offer up reasons to avoid your firm.

The smart organization will have an up-to-date, youth-oriented website for college recruiting and offer a variety if ways to interview, including online and virtual interviews. There will be much less effort and time spent on campus involvement and more with getting students to the website and involved in virtual communication.

According to me:
It's a wonderful time to be alive in technology. NYU offers degrees in interactive telecommunications! That means text messaging applications. Check out www.dodgeball.com and think about what this might mean if you're looking to build relationships with candidates of choice.

Yes, I'll write design and place recruitment ads for you but please, someone, lets promote the culture. Lets sponsor key word searches. Lets blog a little. Podcast our messages during spring break. Lets cut through clutter, have some fun and get results.
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PS: 95% of teens believe there is a God.

Written at 2:19 PM by JODY.

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