Topic: Employee Group Discussion Guide
The purpose of this entire brand attribute discovery is to turn a white hot light on our consumers, revealing their real preferences in the service experience. We're looking at them from all angles, and that means also studying them through the eyes of our employees who are the ones in the field rubbing elbows all day.
From our employee's perspective, what are consumers looking for? What attributes? And from our employees perspective, what attributes do they feel we can deliver.
Not only is this learning critical, but when we/you stand and deliver our research bases attributes, we'll be able to say "To be sure what the right brand attributes should be, we asked our two most important audiences: We asked our customers, and we also asked you"
This doesn't just get us compliance, it gets us true buy-in from the very people we expect to enact our promise."
The attached employee tools at once mirror our consumer guides to see where the traction is and where the possible disconnect is - we've included the identical attributers for exploration. Then it takes it a step further.
Please call me with any questions.
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