Remember those pushy parents who stood outside the teachers' classroom demanding for grades to be changed? Well, they're still hovering around their children and they've moved from grade school, through college, into the experience of the first job.
Managers are getting phone calls asking to have their recent grad hired, Recruiters are finding them in the lobby of the interview room and they're even calling trying to negotiate better starting packages.
Some of you might think this is ridiculous but we say "If you can't beat 'em (with a stick)... use 'em.
This new generation has a very different relationship with their parents, they actually listen to them... compared with the baby boomers. The boomerangers, as they're sometimes called, even live with their parents in many cases.
Knowing this, and knowing that parents are great influencers, lets start addressing communications directly TO them:
Dear Mrs. Ordioni,
Now that you're finished with the hard work of raising your daughter, let us help. Our training programs are second to none. Our salaries will make college tuition seem like lunch money. Our environment isn't like your beautiful home, but its close.
Let's do lunch,
Your friendly recruiter at Company X
Please call me and I will help you launch this concept!
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