- 2006 will be the most competitive college recruiting environment since pre-2001
- 54% of NACE Members will be on campus this spring -- up 12% from last year
- Students are receiving more interviews and more offers
- On one California campus, there were 150 companies 2 years ago and this year they capped it at 250.
- Job content, fit with the company culture and salary are the top three things that are important to students from an employer perspective.
Spring Break
Marketers will spend more than $75 million this month to reach students on spring break, according to research by Vacation Connections."The days of putting a branded tent on a beach and then handing out stuff is just dead."
Beachfront bars, advertising on everything from room keys, pillowcases, shower curtains and rolling toothbrushes are just a few things happening as everyone tries to make an emotional connection and get the party started.
Why?
According to Deanne's Alloy Media, the college market was responsible for more than $175 billion a year in consumer spending.
Let's get the party started.
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