Yes, Another Posting So Soon. I can't help it if I've had more time to read so that you don't have to...

Today's New York Times
Rewriting the Social Contract:A New Game at the Office: Many Young Workers Accept Fewer Guarantees

A_New_Game_at_the_Office-New_York_Times.pdf

What a suprise! The Monday crossword puzzle is so easy that I usually get to read the entire Monday paper. Good thing I did. I found this great article in support of the BRANDEMiX trademarked business model: Attract, Align, Engage.

Here's a few memorable exerpts but DO READ the whole thing.

"...before signing up with I.B.M. as a software salesman...Mr. Cohn has a checklist of things he looks for in an employer. He should be excited, he said, by the vision and strategy of the company, its management and by the opportunities he will have to make contributions, add to his skills and further his long-range career goals.

For companies, the emphasis is no longer on "happy" workers who have a lasting commitment to a company. Instead, the new mantra is to have employees who are "productive" and "engaged," human resources experts say. "

"Work is about more than productivity," Professor Ulrich said. "For all our emphasis on individualistic, market competition, people still want to find meaning in their work and in the institutions that employ them."

"A career at one company will be a rarity, given how quickly markets shift these days. "The best a company can honestly do is give workers a glimpse of where the company is headed and how they might fit into it," said Peter Cappelli, the director of the Center for Human Resources at the University of Pennsylvania's Wharton School."

I know I'm on the right track even without the NY Times support since I have great feedback from friends in high HR places.(Thanks Allan for your interest!)