Congratulations to Gerry Crispin and Mark Mehler for their white paper on the Top 25 Corporate Job Sites of the Fortune 500. Its based on the Job Seekers experience because the best candidates pick you, you don't pick them. Looking at your corporate communications from the Job Seeker's point of view is an awesome way to evaluate them. And smart for business.

I read somewhere that 95% of interviewees check out your corporate website and, if they're not duly impressed, will cancel or become a no show. This might not matter if you're looking for advertising pro's (a dime a dozen) but what about Nurses, Tax Accountants or Loan Originators?

In addition to listing the best, they've included the bottom 25% of companies who have websites that Target no one, Engage no one, Inform no one and Respect no one.

That does sound harsh and I will protect the guilty by not naming names but you can email me for the article or the list.

Generally speaking, Candidate care is a pet peeve of mine and I have the utmost respect for anyone who gets it right. It means putting your best presence forward all the time.

When it comes to POV there are always considerations: certainly the CEO, certainly the hiring manager, naturally HR but oft times forgotten are the lowly candidates-- candidates who turn into employees, customers, clients, vendors and investors.

Beyond a good website, simple things that make a difference are return phone calls, providing one point of contact, giving them your undivided attention and providing them with written company information to take home.

More? Be on time for your interview, offer coffee, food, free company products and how about a list of the best business books you've read this year.

After all, candidates are people too.