Start spreading the news, we're reading today.

For the benefit of our out-of-town friends, the NY Times is a blessing and a curse. With its award-winning journalism, supersized sections that are impossible to read on a train or subway unless you're "in-the-know" about origami folding, and its greater than great crossword puzzles that get increasingly more difficult as the week goes on (don't even think about doing it on Saturdays) it is read by everyone who's anyone that you would want to hire. However, with 1x Sunday ad costs comparable to buying a new car (that is without the gas though) you best be sure about your message. And speaking of messages, can't we just cut some of that copy? No one reads copy anyway.

Here's why I love the Times.
Meet Steve Joffee. (left)
Steve is Numero Uno when it comes to technical support and customer service. He's the one who will make sure that your car, um... I mean ad appears where its supposed to go when its supposed to go there. He's also my best friend now that he got me complementary tickets to the US Open last Friday night where I saw Roger Federer win another match on his road to the finals. Eat first if you're lucky enough to get there next week. The pizza was disgusting. But Steve, it was amazing. You are the best!!!
And so's your paper!

MORE ABOUT THE NY TIMES

Reader Profile:
Affluent U.S. readers of the New York Times are 39% more likely than the average affluent adult to hold a college or postgraduate degree, 90% more likely to have a household income exceeding $150,000 and 46% more likely to be a top manager.*

From my seat at the
US Open

Circulation:
With a circulation of more than 1.1 million on weekdays and 1.7 million on Sundays, The Times has the highest circulation of any seven-day newspaper in America. It's also the publication with the strongest metropolitan base: the New York City area. The Times offers a unique circulation unmatched by any other publication.*