Monday, August 22, 2005
Candidate Relationship-Building Helps Fill Jobs


Wouldn't it be great if filling positions was as easy as going into your closet and choosing what to wear to work. Imagine if each day, you had to go and buy everything you needed to wear for that day. Can't filling positions operate the same way? Keep your top candidates in the pipeline. Here's 1 way of doing it.

To build an emotional connection with potential hires, companies like Microsoft and Shell and organizations like the New York City Police Department are using e-mail career newsletters that convey company, employee, and career information. The free e-reads offer insider-only company and career information that helps build emotional connections with candidates. Like hotel, grocer, and drugstore loyalty programs, career newsletters give job hunters the lowdown on what’s up inside. Rewards aren’t cash back, but regular paychecks.

Cliff, thanks for sharing, thanks for caring.

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